Last updated: March 12, 2026
North Star Digital Labs ("we," "our," or "us") operates the Echo.pet mobile application and website (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.
When you create an account, we collect your email address and, optionally, your name. This information is used to identify your account and enable core features of the Service.
You may provide information about your pet, including their name, species, breed, age, weight, photos, medical records, vaccination history, allergies, and medications. You control what information is visible when someone scans your pet's NFC tag.
You may optionally provide your phone number, email address, or other contact details to be displayed on your pet's public profile. You have full control over which contact methods, if any, are visible to finders.
We collect approximate location data only when someone scans your pet's NFC tag, and only if you have enabled Lost Mode. This location data comes from the scanning device, not from continuous tracking. We do not track your location or your pet's location at any other time.
We collect device tokens for Apple Push Notification Service (APNs) to send you notifications when someone scans your pet's tag. We also collect basic device information (device model, operating system version) for troubleshooting and service improvement.
We use the information we collect to:
We do not sell, rent, or trade your personal information to third parties. We may share information only in the following circumstances:
Your data is stored on Amazon Web Services (AWS) infrastructure located in the EU (Frankfurt, Germany). We implement industry-standard security measures, including encryption in transit (TLS) and at rest, to protect your information. However, no method of electronic storage is 100% secure, and we cannot guarantee absolute security.
We retain your data for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete your personal data within 30 days, except where retention is required by law. Scan location data is retained for a maximum of 90 days.
Depending on your jurisdiction, you may have the right to:
To exercise any of these rights, contact us at support@echo.pet.
The Service is not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.
The Service may use the following third-party services that have their own privacy policies:
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.
If you have questions or concerns about this Privacy Policy or our data practices, contact us at:
North Star Digital Labs
Email: support@echo.pet
Website: echo.pet