The Digital Identity Layer for Every Pet
Echo gives apparel brands, pet retailers, and breeders a seamless way to connect pet health, safety, and identity — in a single NFC tap.
Live Beta Partner
Experience Echo
in real products.
Premium handcrafted collars, harnesses, and bags — now connected. Zabel & Fox is the first brand to embed Echo NFC. Tap any tag to see it live.
- Anyone can scan a Zabel & Fox tag — no app needed
- Your pet's full profile adapted for what the situation requires, algorithmic triage, and location alerts via push
- Order tags and join the beta directly
How It Works
Three steps to a complete pet identity
Attach
Affix the Echo NFC tag to any collar or accessory. The tag is pre-provisioned and ready to use immediately — no activation required.
Create Profile
Pet owner sets up name, photo, emergency contacts, and medical records — in minutes, from any device. No technical knowledge needed.
Scan & Triage
A finder taps the tag with any smartphone — no app, no login. The pet's profile appears, followed by a smart triage screen: is the pet lost, injured, or just out for a walk? The owner receives a real-time GPS notification the moment the tag is scanned.
Features
Four pillars.
One platform.
Instant Lost & Found
A finder scans the tag and is prompted to share their location — no app, no account. The owner gets an instant push notification with GPS coordinates. Smart triage lets the finder tell you exactly what's happening: lost, needs help, or just saying hi.
- Finder shares location — no app or account required
- Smart triage: lost, needs medical help, or just saying hi
- Call or WhatsApp the owner directly from the scan screen
Smart Health Records
Snap a photo of any vet document — invoice, lab result, or vaccination record. Echo's AI reads, categorises, and surfaces insights automatically. See your pet's full health timeline at a glance, and share records with any vet via a 4-digit code.
- AI reads and categorises any vet document from a photo
- Health timeline with AI-generated observations and trends
- Share full records with any vet via 4-digit code — no login
Personality, Brought to Life
Manage your pet's complete digital identity from the Echo app. Finders discover an AI-crafted personality, rotating quotes, and a social profile — with options to snap a selfie, follow on Instagram, or connect directly. All from a single tap.
- AI-written personality, bio, and rotating quotes — unique to your pet
- Social mode: selfies, Instagram link, and daily personality quiz
- Link your NFC tag and manage everything from the Echo owner app
Your paperwork, read and understood.
Upload your pet's insurance policies, contracts, and registrations. Echo reads the fine print, extracts what matters, and tells you in plain language what you're covered for, what you're not, and what to watch out for.
- Liability insurance, health insurance, tax records, Tasso registration — all in one place
- Plain-language summaries and "Worth knowing" insights for every document
- Proactive alerts: upcoming renewals, missing coverage, and premium changes
Your policy covers personal injury and property damage caused by your dog — worldwide, with no breed exclusions.
Platform Roadmap
One platform.
Every accessory.
Echo is expanding beyond the collar tag. Every accessory your pet wears becomes an intelligent NFC touchpoint — each scan triggering a different contextual action.
Collar Tag
Scan to reveal the pet's profile, contact the owner, and assess the situation with smart triage. Available now on every Echo tag.
Leash Tag
Tap to start a walk, log activity, or share your real-time route with selected contacts. Walk history, duration, and GPS trail — built automatically.
Walking Bag
Tap to enter vet mode, surface medical records, or access emergency health info. One scan hands everything a vet needs to a clinic — no logins, no paperwork.
Interested in embedding Echo NFC into your accessories line?
Talk to Our TeamFor Partners
Built for the pet care industry
Echo integrates into your workflow with zero infrastructure requirements. No software to install, no portal to manage.
Pet Apparel & Accessories
Embed Echo NFC tags in your collars, leashes, and accessories. The platform is fully white-label — your branding, your experience. Give your products a connected digital layer customers keep coming back to.
Pet Retailers & Shops
Stock Echo tags or bundle them with accessories. A premium, tech-forward product that drives repeat visits and builds long-term customer loyalty.
Breeders
Send puppies and kittens home with a complete digital identity — vaccination history, breeder contact, and health records included from day one.
We respond within one business day · office@northstarlabs.io
Partner Programme
Become an Echo Partner
We work with apparel brands, pet retailers, and breeders. Tell us about your organisation and we'll be in touch within one business day.
- No software installation or integration required
- White-label ready — your branding on every NFC experience
- GDPR-compliant, data stored in EU (Frankfurt)